ETI Lighting

Rebranding a Lighting Manufacturer to Engage New Audiences

At ETI Lighting, I collaborated with our Marketing team to define the brand’s visual identity, focusing on projects that increase our brand presence and align with our expansion into retail and e-commerce. Working closely with Product, Sales, and Retail teams, I developed a fresh visual identity, contributing to everything from logo concepts and tone to digital content and marketing materials. This rebrand wasn’t just about a new look—it was about positioning ETI Lighting as a trusted, people-focused partner in the industry, ready to shine in new markets.

Team Felicia Akus Content Manager Martin Lopez Lead Designer Kristyn Posten Designer Josh Good Motion Designer

Company ETI Solid State Lighting

1 billboard.png
3 digitalad.png
4 tote.png
5 logoblk.png
6 rebrandcolors.png
7 popup banner.png
8 businesscard.png
9 icons.png
ALSD small.gif
11 producthero.png
13 apparel.png
Encentive (1280 x 1620 px).gif
12 encentivephone.png
15 hat.png
16 packaging.png
17 spinlighthero.png
18 shoplighthero.png
19 social mockup.png
20 emails.png
21 FRDCL spec.png
22 emailbanners.png
23 productdetail.png
24 outdoor.png
dark sky small.gif
26 training demo.png
27 producthero.png
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