My goal was to create a fresh social media strategy for the Kate Marker Interiors account, with the aim of increasing engagement and brand awareness.
I am responsible for developing the strategy, creating and scheduling content, and executing marketing campaigns on social media. Oversaw all content production, working with designers, photographers, stylists, and eCommerce to align content and create cohesive branding.
Kate Marker Interiors is a full-service interior design studio catering to large- and small-scope projects.
Instagram Feed
I focused on curating images that highlighted projects in line with social media trends and also with the brands core values of Beauty, Balance, and Belonging. By implementing more carousels featuring the most engaging shots, we achieved a 31% average increase in total interactions (likes, comments, and saves).
Additionally, refining the brand voice through captions expanded our reach, ensuring our content connected with a broader audience interested in interior design.
Kate Marker Interiors
| Managing Posts
Instagram Feed
For Kate Marker Home, I developed a distinct visual direction that set it apart from KMI while keeping it under the same brand umbrella. By creating content that naturally showcased high-margin products, we drove a 35% increase in Sales Attributed to Marketing.
Beyond content creation, I managed the online shop and engaged with followers daily, building stronger connections with our audience and contributing to a 32.76% increase in engagement rate.
Kate Marker Home
Before
After
| Managing Reels
Behind the scenes showcasing install process for our #ILikeBigWindowsAndICannotLie client.
Brand partnership content featuring Little Greene Paint Lovers’ Toile wallpaper.
Art styling and gallery wall install to push Kate Marker Home design services and products.
Organic reel promoting Kate Marker Home’s monthly Open House.
Instagram Stories
I adapted key marketing highlights, including Marker Drops and editorial-style content, into Instagram Stories to showcase more products and projects beyond the Feed. To keep the content engaging, I introduced a Story Series approach focused on daily project themes. This approach involved creating collages, GIF animations, and video series, complemented by full pictures leading traffic to the website and Instagram shop.
+104%
increase in audience reach on Kate Marker Home instagram.
+35%
increase in Sales Attributed to Marketing (eCommerce).
+354%
increase in comments through strategic brand storytelling.