Patagonia
Fueling Activism, One Gift at a Time
Partnering with Patagonia, a brand committed to environmental change, I contributed to designing and developing an extension of Patagonia Action Works. This initiative was designed to raise awareness and funds for grassroots environmental groups. I led the design of the checkout user experience, creating user flows and web/app pages that enhanced the platform’s functionality. Additionally, I designed a suite of print and digital assets, including web banner ads, social media content, and a print-at-home gift card feature, a nod to Patagonia’s environmental ethos. The campaign made history, raising $10 million in just 17 days.
Team Anton Jeludkov Creative Director Martin Lopez Lead Designer Jon Aguayo Designer
Company Someoddpilot
