Saucony Guide 13
Elevating Saucony’s Innovation Through Dynamic Storytelling
For Saucony’s Guide 13 shoe, I designed dynamic brand assets that highlighted the innovation of the PWRRUN cushion technology. Strategizing with the Production team, I developed engaging social media content, landing page images, and digital app visuals, driving the product’s marketing and advertising across their digital channels. The goal was to bring the shoe’s story to life in a way that truly resonated with runners.
Team Anton Jeludkov Creative Director Martin Lopez Lead Designer Jeremy Freedburg Motion Designer
Company Someoddpilot
