Run For Good
Saucony’s Brand Reimagined to Run Forward
We took a bold step to reinvigorate Saucony’s brand and develop its iconic "Run for Good" platform. Collaborating closely with the Design and Production teams, I helped create a revitalized brand identity that honors Saucony’s heritage while embracing its future. This included designing new brand guidelines, social media content, dynamic photo edits, and other digital materials. Our efforts resulted in a 37% boost in eCommerce sales and a strengthened presence in the running community, reinforcing Saucony’s position as a leader in the run specialty market.
Team Anton Jeludkov Creative Director Annika Welander Strategy Frederick Eschrich Lead Designer Becca Christman Designer Martin Lopez Designer
Company Someoddpilot
